TEL AVIV 8, March 2021, Kape is pleased to announce the acquisition of Webselenese for total consideration of US$149.1 Million. The acquisition of our business by Kape, the consumer privacy and security specialist, will complement our best-in-class products with one of the broadest audiences for consumer digital privacy and security. The Acquisition is a key strategic milestone in positioning the Company as the go-to brand in the global consumer privacy and security arena.
In the last ten years Webselense has grown its readership substantially, via organic traffic as well as via paid traffic, and in the last year they reached more than 105 million readers globally. At Webselence, the main focus is to provide content which best prepares readers to navigate the ongoing challenges to privacy and security in the digital age, with a ‘User First’ approach that places impartiality and transparency at the center of their content. Webselence will continue to be led by the existing management team and are committed to maintaining an impartial editorial and data governance to the highest standards for our readership. This is a unrivalled opportunity to continue with our ethos as the go-to brand in the global consumer privacy and security arena.
“We’re excited to welcome Webselense to Kape,” said Ido Erlichman, Chief Executive Officer, Kape Technologies. “The privacy and security space continues to evolve at an ever-increasing rate. Consumers are increasingly looking for a more comprehensive view on privacy and security issues to inform the decisions they make to navigate their personal sphere online – the addition of WebSelense to Kape broadens our footprint and expertise in the growing privacy and security market for consumers.”
“Having worked in partnership with Kape for the last three years, we are delighted to join forces,” said Ran Greenberg and Ariel Hochstadt, Co-founders, Webselenese. “We share the same ethos, and our vision to create a company which promotes and provides unparalleled digital privacy and security to our customers worldwide. We are excited by the opportunities that we believe exist for the enlarged group and are looking forward to our future as part of the Kape family.”